Bill > LD1324

This bill establishes new regulations to protect Maine consumers from misleading marketing practices related to electric and hybrid vehicles. Specifically, the bill prohibits motor vehicle manufacturers and dealers from using deceptive advertising that falsely suggests gasoline-powered hybrid vehicles are primarily or wholly electric. The legislation defines key terms, including "electric vehicle" (powered solely by an electric motor) and "gasoline-powered hybrid vehicle" (primarily powered by an internal combustion engine with some electric motor assistance). Deceptive practices include using terms like "electrified" or "electric" for hybrid vehicles, and using imagery such as lightning bolts, batteries, or electrical plugs that could mislead consumers about the vehicle's power source. The prohibited marketing practices apply across multiple formats, including print, online, broadcast media, and physical advertising at dealerships and events. The Attorney General is authorized to enforce these regulations, and any violation will be considered a breach of the Maine Unfair Trade Practices Act, which could potentially result in legal penalties for the manufacturer or dealer.

Housing and Urban Affairs

https://legislature.maine.gov/legis/bills/display_ps.asp?LD=1324&snum=132