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ME LD1597

ME LD1597
An Act to Prohibit the Use of Dynamic Pricing for Certain Consumer Goods


summary

Introduced
04/10/2025
In Committee
04/10/2025
Crossed Over
Passed
Dead
05/21/2025

Introduced Session

132nd Legislature

Bill Summary

This bill prohibits an eating establishment or grocery store from setting prices using dynamic pricing, which is the practice of causing a price for a good or a product to fluctuate based upon demand, the weather, consumer data or other similar factors including an artificial intelligence-enabled pricing adjustment. It provides that a violation of this provision is an unfair trade practice under the Maine Unfair Trade Practices Act. Dynamic pricing does not include discounts, specials or market pricing for goods or products traditionally set by market conditions, such as seafood.

AI Summary

This bill prohibits eating establishments and grocery stores from using dynamic pricing, which is the practice of changing product prices based on factors like demand, weather, consumer data, or artificial intelligence-enabled pricing adjustments. Specifically, the bill mandates that prices for goods must remain fixed for at least one business day and must be clearly displayed to the public through means like menus, menu boards, price tags, or labels. The bill provides several exceptions to the dynamic pricing prohibition, including standard discounts, limited-time specials like happy hour or lunch menus, and traditional market-based pricing for certain goods like seafood (with the caveat that market prices can only be set once per business day). Any violation of this pricing restriction would be considered an unfair trade practice under the Maine Unfair Trade Practices Act, potentially subjecting businesses to legal penalties. The bill defines key terms such as "eating establishment" and "grocery store" by referencing existing definitions in Maine state law, and aims to provide consumer protection against rapidly fluctuating and potentially unpredictable pricing strategies.

Committee Categories

Housing and Urban Affairs

Sponsors (7)

Last Action

Pursuant to Joint Rule 310.3 Placed in Legislative Files (DEAD) (on 05/21/2025)

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