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Bill > A5603


NJ A5603

Prohibits advertising artificial intelligence system as licensed mental health professional.


summary

Introduced
05/05/2025
In Committee
05/05/2025
Crossed Over
Passed
Dead

Introduced Session

2024-2025 Regular Session

Bill Summary

This bill prohibits a person who develops or deploys an artificial intelligence system in the State from advertising or representing to the public that the system is or is able to act as a licensed mental health professional. A violation of the bill's provisions would be an unlawful practice under the consumer fraud act, and would be punishable by a monetary penalty of not more than $10,000 for a first offense and not more than $20,000 for any subsequent offense. Additionally, a violation of the consumer fraud act can result in cease and desist orders issued by the Attorney General, the assessment of punitive damages, and the awarding of treble damages and costs to the injured.

AI Summary

This bill prohibits developers or deployers of artificial intelligence (AI) systems in New Jersey from advertising or representing that their AI system can act as a licensed mental health professional. The bill provides a comprehensive definition of artificial intelligence, including systems that can perform tasks without significant human oversight, learn from experience, solve complex cognitive tasks, or act like a human. It also defines a "licensed mental health professional" as an individual licensed by various state boards and committees related to mental health care. Violations of this prohibition would be considered an unlawful practice under the state's consumer fraud act, with penalties of up to $10,000 for a first offense and $20,000 for subsequent offenses. The law would also allow the Attorney General to issue cease and desist orders, assess punitive damages, and potentially award treble damages and costs to injured parties. The act will take effect six months after enactment, with the Director of the Division of Consumer Affairs able to take preparatory actions in advance.

Committee Categories

Business and Industry

Sponsors (2)

Last Action

Introduced, Referred to Assembly Science, Innovation and Technology Committee (on 05/05/2025)

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