Bill > A5603

This bill prohibits developers or deployers of artificial intelligence (AI) systems in New Jersey from advertising or representing that their AI system can act as a licensed mental health professional. The bill provides a comprehensive definition of artificial intelligence, including systems that can perform tasks without significant human oversight, learn from experience, solve complex cognitive tasks, or act like a human. It also defines a "licensed mental health professional" as an individual licensed by various state boards and committees related to mental health care. Violations of this prohibition would be considered an unlawful practice under the state's consumer fraud act, with penalties of up to $10,000 for a first offense and $20,000 for subsequent offenses. The law would also allow the Attorney General to issue cease and desist orders, assess punitive damages, and potentially award treble damages and costs to injured parties. The act will take effect six months after enactment, with the Director of the Division of Consumer Affairs able to take preparatory actions in advance.

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https://www.njleg.state.nj.us/bill-search/2024/A5603