Bill
Bill > S4463
NJ S4463
Prohibits advertising artificial intelligence system as licensed mental health professional.
summary
Introduced
05/19/2025
05/19/2025
In Committee
05/19/2025
05/19/2025
Crossed Over
Passed
Dead
Introduced Session
2024-2025 Regular Session
Bill Summary
This bill prohibits a person who develops or deploys an artificial intelligence system in the State from advertising or representing to the public that the system is or is able to act as a licensed mental health professional. A violation of the bill's provisions would be an unlawful practice under the consumer fraud act, and would be punishable by a monetary penalty of not more than $10,000 for a first offense and not more than $20,000 for any subsequent offense. Additionally, a violation of the consumer fraud act can result in cease and desist orders issued by the Attorney General, the assessment of punitive damages, and the awarding of treble damages and costs to the injured.
AI Summary
This bill prohibits developers or deployers of artificial intelligence (AI) systems in New Jersey from advertising or representing their AI as a licensed mental health professional. The bill provides a comprehensive definition of artificial intelligence, describing it as systems that can perform tasks independently, learn from experience, mimic human-like cognitive functions, or use techniques like machine learning to solve complex problems. It also clearly defines a "licensed mental health professional" as an individual licensed by various state boards and committees related to mental health care, such as the Board of Psychological Examiners, the State Board of Social Work Examiners, and others. Violations of this prohibition will be considered an unlawful practice under the state's consumer fraud act, with penalties of up to $10,000 for a first offense and $20,000 for subsequent offenses. The law will take effect six months after enactment, and the Director of the Division of Consumer Affairs can take preparatory actions in advance. The primary intent of the bill is to protect consumers by preventing AI systems from being marketed as equivalent to professionally trained and licensed mental health practitioners.
Committee Categories
Business and Industry
Sponsors (1)
Last Action
Introduced in the Senate, Referred to Senate Commerce Committee (on 05/19/2025)
Official Document
bill text
bill summary
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bill summary
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bill summary
| Document Type | Source Location |
|---|---|
| State Bill Page | https://www.njleg.state.nj.us/bill-search/2024/S4463 |
| BillText | https://pub.njleg.gov/Bills/2024/S4500/4463_I1.HTM |
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