Bill > A08887

This bill amends the New York General Business Law to require advertisers to disclose the use of synthetic performers in commercial advertisements, where a synthetic performer is defined as a digitally created asset generated using artificial intelligence (AI) that appears to be a human performer. The bill provides detailed definitions of key terms like "artificial intelligence" and "generative artificial intelligence," establishing clear parameters for what constitutes a synthetic performer. Advertisers must conspicuously disclose the presence of a synthetic performer if they have actual knowledge of its use, with penalties of $1,000 for a first violation and $5,000 for subsequent violations. The law includes several important exemptions, such as not applying to expressive works like movies or video games where the synthetic performer's use is consistent with the work, audio advertisements, and advertisements where AI is only used for language translation. The bill also includes provisions protecting existing rights under civil rights law and maintaining protections for interactive computer services under federal law. The legislation is designed to increase transparency in advertising by ensuring consumers are aware when they are viewing content created by AI rather than actual human performers, and it will take effect 180 days after becoming law.

Budget and Finance

https://www.nysenate.gov/legislation/bills/2025/A8887