Bill > AB569

This bill creates comprehensive regulations for the sale and resale of entertainment event tickets, establishing multiple requirements for ticket sellers and resellers. The bill defines key terms like "resale," "bot" (an automated system for purchasing tickets), and "speculative ticket" (a ticket not actually owned or possessed by the seller). Key provisions include mandating full price transparency by requiring sellers to disclose total ticket prices with all fees upfront, prohibiting the sale of speculative tickets, restricting presale practices, and implementing a 10% maximum fee cap on ticket resales. The bill also bans the use of bots to purchase tickets, prevents sellers from using deceptive URLs or unauthorized artist/venue branding, and requires sellers to provide full refunds under specific circumstances such as event cancellation or ticket counterfeiting. Violations of these regulations are considered unfair trade practices, with significant financial penalties including civil forfeitures of up to $15,000 per day and potentially $1,000 to $10,000 per ticket, depending on the nature of the violation. The legislation aims to protect consumers from predatory ticket selling practices, ensure pricing transparency, and maintain fair access to entertainment events.

Business and Industry

https://docs.legis.wisconsin.gov/2025/proposals/reg/asm/bill/ab569