Bill > SB572

This bill creates comprehensive regulations for the sale and resale of entertainment event tickets, establishing strict requirements for ticket sellers and resellers. The bill defines key terms like "reseller" and "bot" and mandates that sellers must clearly disclose the total ticket price, including all fees and taxes, and provide an itemized breakdown. Resellers are prohibited from selling speculative tickets (tickets they do not actually possess), participating in unauthorized presales, or using bots to circumvent ticket purchasing limitations. The legislation also restricts resale ticket prices, capping fees at 10% of the original ticket price and preventing price gouging. Additionally, ticket issuers must provide full refunds within 10 days under specific conditions, such as event cancellation or ticket counterfeiting. The bill prohibits deceptive practices like using artist or venue names without permission and requires primary ticket sellers to report any ticket sales circumvention attempts. Violations of these regulations are considered unfair trade practices, with significant civil penalties ranging from $15,000 per day to potentially $10,000 per ticket, depending on the nature of the violation. The bill aims to protect consumers by increasing transparency, preventing scalping, and ensuring fair access to entertainment events.

Business and Industry

https://docs.legis.wisconsin.gov/2025/proposals/reg/sen/bill/sb572