Bill > SB660

This bill requires the Department of Transportation (DOT) to develop and implement a comprehensive public information campaign aimed at reducing aggressive driving behaviors, which include excessive speeding, illegal racing, fleeing from law enforcement, and other dangerous driving actions. The campaign must run for at least one year but no more than two years, and will prioritize engagement in political subdivisions with the highest incidents of such behaviors. The DOT must use multiple advertising platforms including billboards, radio, television, and digital media, and will prioritize contracting with local creative agencies and organizations. The campaign will focus on featuring stories from affected individuals such as young drivers, law enforcement officers, and families impacted by aggressive driving. To maximize impact, the DOT will partner with community organizations, schools, churches, and media influencers likely to reach and influence high-risk drivers, with a goal of creating materials that reflect the experiences of the target audience. The bill allocates $500,000 for this campaign during the 2025-27 fiscal biennium, with $250,000 designated for each fiscal year, and allows the DOT to potentially combine this campaign with other existing public information initiatives.

Transportation and Infrastructure

https://docs.legis.wisconsin.gov/2025/proposals/reg/sen/bill/sb660