Bill > AB654

This bill requires the Wisconsin Department of Transportation (DOT) to launch a comprehensive public information campaign aimed at reducing aggressive driving behaviors, such as excessive speeding, illegal racing, and attempting to elude law enforcement. The campaign must run for one to two years and prioritize engagement in political subdivisions with the highest incidents of such behaviors. The DOT is instructed to use multiple advertising mediums including billboards, radio, television, and digital platforms, and to prioritize working with local creative agencies, nonprofit organizations, and media firms. The campaign will focus on featuring personal stories from affected individuals like young drivers, law enforcement officers, and families impacted by aggressive driving. Additionally, the DOT will seek to influence the target audience by partnering with community organizations, schools, churches, and media influencers, and using materials that reflect the experiences of those at high risk of engaging in aggressive driving. The bill allocates $500,000 in the 2025-27 fiscal biennium, with $250,000 designated for each fiscal year, to fund this public information campaign, which can be combined with other existing DOT information campaigns.

Transportation and Infrastructure

https://docs.legis.wisconsin.gov/2025/proposals/reg/asm/bill/ab654