Bill > H4832

This bill amends Massachusetts law to establish protections for individuals regarding digital replicas, which are defined as highly realistic computer-generated representations of a person's voice or visual likeness that can be used without the individual's direct performance. The legislation makes certain contract provisions unenforceable for new digital replica performances starting January 1, 2026, if specific conditions are not met, such as lacking a reasonably specific description of the digital replica's intended uses and not having proper legal representation during negotiations. Specifically, the bill requires that digital replica usage terms must be clearly stated in a signed contract or collective bargaining agreement, and must be consistent with the original performance's fundamental character. The law does not invalidate entire contracts, only the specific provisions related to digital replica usage, and it does not impact existing exclusivity agreements. The bill aims to provide legal safeguards for individuals whose digital likenesses might be used without their direct involvement or comprehensive understanding of the usage terms.

Advanced Information Technology, the Internet and Cybersecurity (Joint)

https://malegislature.gov/Bills/194/H4832