Bill > S0207

This bill proposes to add a new chapter to Vermont law prohibiting "surveillance pricing," which is defined as using personal or aggregated consumer information, collected through electronic surveillance technology (systems using AI or data processing to gather personal information), to set a price for a consumer product that differs from a "standard price" (a price set for all consumers without using such information). The bill clarifies that this prohibition applies to the distribution, sale, or offering for sale of consumer products in Vermont. However, there are exceptions: surveillance pricing is allowed if the price difference is solely due to the cost of providing the product to that specific consumer, if it's a discount offered equally to all consumers and complies with anti-discrimination laws (with specific notice and consent requirements if personal information is used for discounts), or if the seller is an insurance company licensed in Vermont and adheres to relevant insurance rate standards. Violations of this prohibition are treated as violations of existing consumer protection laws, granting the Attorney General enforcement powers and consumers the right to take action. The bill is set to take effect on July 1, 2026.