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Bill > S1400


NJ S1400

NJ S1400
Directs DHS to establish three year advertising campaign to attract certified home health aides to health care professions; appropriates $3 million.


summary

Introduced
01/13/2026
In Committee
01/13/2026
Crossed Over
Passed
Dead

Introduced Session

2026-2027 Regular Session

Bill Summary

This bill directs the Department of Human Services (DHS), in consultation with the Department of Health (DOH), to establish a three year advertising campaign to attract certified home health aides to health care professions. The campaign will promote: health care professions as engaging, dynamic, and rewarding career opportunities; and available scholarships, student loan redemption programs, and other available financial support opportunities for certified home health aides seeking careers in health care professions. The DHS, in developing and administering the advertising campaign, is also required to create targeted advertising to increase the recruitment of certified home health aides to health care professions: (1) from underrepresented racial groups; (2) with expertise in providing care to senior citizens; and (3) into certain high-demand fields. The bill requires the DHS, in consultation with the DOH, to submit a report to the Governor and to the Legislature on the implementation and effectiveness of the advertising campaign. The report must include the commissioner's recommendation on the advisability of the advertising campaign's continuation. The bill takes effect immediately and expires upon submission of the report required to be prepared under the bill.

AI Summary

This bill directs the Department of Human Services (DHS), in collaboration with the Department of Health (DOH), to launch a three-year advertising campaign with a $3 million appropriation to encourage certified home health aides to pursue careers in broader health care professions, highlighting these roles as engaging and rewarding, and promoting available financial aid like scholarships and student loan redemption programs. The campaign will specifically target recruitment from underrepresented racial groups, individuals experienced in elder care, and those interested in high-demand health care fields. Following the campaign's conclusion, the DHS and DOH will jointly submit a report to the Governor and Legislature detailing its implementation and effectiveness, including a recommendation on whether to continue the initiative, and the bill will expire upon the submission of this report.

Committee Categories

Health and Social Services

Sponsors (3)

Last Action

Introduced in the Senate, Referred to Senate Health, Human Services and Senior Citizens Committee (on 01/13/2026)

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