summary
Introduced
01/13/2026
01/13/2026
In Committee
01/13/2026
01/13/2026
Crossed Over
Passed
Dead
Introduced Session
2026-2027 Regular Session
Bill Summary
This bill directs the Secretary of Agriculture, in conjunction with the State Board of Agriculture, to develop and implement a "Jersey Vines Program" to encourage, advertise, and promote the sale of wine produced in the State by plenary winery and farm winery licensees. The wines promoted by the program would be produced using grapes, fruits, and other ingredients that are cultivated and grown in New Jersey. The Jersey Vines Program would increase consumer awareness of the New Jersey wine industry, organize advertising campaigns and create marketing programs to promote wine produced in the State, disseminate information about the variety and availability of wine produced in the State, disseminate information about certain wineries, vineyards, and farms in the State, and create a labeling program (similar to the "Jersey Fresh" program) to identify wine produced in the State as "Jersey Vines" wine.
AI Summary
This bill establishes the "Jersey Vines Program" within the Department of Agriculture, directing the Secretary of Agriculture and the State Board of Agriculture to create and run this initiative. The program's main goal is to boost the sales of wine made in New Jersey by licensed plenary wineries and farm wineries, which are businesses that produce and sell wine. To qualify for promotion under this program, the wines must be made from ingredients like grapes and fruits that are grown within the state. The Jersey Vines Program will work to make consumers more aware of New Jersey's wine industry by organizing advertising and marketing efforts, sharing information about the types and availability of local wines, and highlighting specific wineries, vineyards, and farms involved in wine production or ingredient cultivation. It will also introduce a "Jersey Vines" label, similar to the existing "Jersey Fresh" label used for produce, to clearly identify wines as being produced in the state. The Department of Agriculture will be responsible for creating the necessary rules and regulations to put this program into effect, and the act will become law immediately upon passage.
Committee Categories
Business and Industry
Sponsors (1)
Last Action
Introduced in the Senate, Referred to Senate Economic Growth Committee (on 01/13/2026)
Official Document
bill text
bill summary
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bill summary
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bill summary
| Document Type | Source Location |
|---|---|
| State Bill Page | https://www.njleg.state.nj.us/bill-search/2026/S591 |
| BillText | https://pub.njleg.gov/Bills/2026/S1000/591_I1.HTM |
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