Bill > SB2076

This bill, effective January 1, 2077, amends Hawaii's publicity rights law to protect individuals from the unauthorized use of their digital replicas, which are defined as highly realistic computer-generated representations of a person's voice or visual likeness that are used in recordings, images, or transmissions where the actual person did not appear or their performance was materially altered. The bill clarifies that this protection does not apply to certain authorized uses of copyrighted material like sampling or remixing. It also expands the definition of "likeness" to explicitly include these "digital replicas," ensuring that a person's image, voice, or other recognizable representation, even if digitally created, is protected under the state's publicity rights.