Bill

Bill > HB2607


HI HB2607

HI HB2607
Relating To Publicity Rights.


summary

Introduced
01/28/2026
In Committee
02/02/2026
Crossed Over
Passed
Dead

Introduced Session

2026 Regular Session

Bill Summary

Protects a person's right to publicity from artificial intelligence deepfakes.

AI Summary

This bill amends Hawaii Revised Statutes Section 482P-1 to protect a person's right to publicity from artificial intelligence deepfakes, which are defined as media entirely created or materially altered by artificial intelligence that would falsely appear authentic or cause a reasonable person to misunderstand the altered content. The bill clarifies that a person's "likeness," which is protected under publicity rights, now explicitly includes artificial intelligence deepfakes, in addition to existing representations like images and photographs. The context for this change is to address the growing concern around AI-generated or manipulated media that could falsely represent individuals.

Committee Categories

Business and Industry

Sponsors (14)

Last Action

The committee(s) on ECD recommend(s) that the measure be deferred. (on 02/06/2026)

bill text


bill summary

Loading...

bill summary

Loading...
Loading...