Bill > SB1998

This bill requires certain large food retail establishments, specifically those over 15,000 square feet that primarily sell food for offsite consumption, to use non-digital methods for displaying prices, such as shelf tags or labels affixed to products, and prohibits them from using electronic shelving labels or any digital display technology. It also prohibits these establishments from using "personalized algorithmic pricing," which means setting prices based on an algorithm that uses consumer data that can vary among individuals or groups, and from using "protected class data" – information about legally protected characteristics like ethnicity or age – to set prices in a way that discriminates or results in different prices for different groups. The bill defines "dynamic pricing" as pricing that changes in near real-time based on algorithmic models, but excludes promotional offers or loyalty program benefits, and clarifies that "consumer data" refers to information that can be linked to a specific person or device, excluding location data. Violations of these provisions are considered unfair or deceptive trade practices under the Tennessee Consumer Protection Act, with potential civil penalties of up to $7,500 per violation, and the law takes effect on July 1, 2026.

Business and Industry

https://wapp.capitol.tn.gov/apps/Billinfo/default.aspx?BillNumber=SB1998&ga=114