Bill > HB2052

This bill requires certain large food retail establishments, specifically those over 15,000 square feet that primarily sell food for offsite consumption, to use a nondigital presentation of prices, meaning they cannot use electronic shelving labels or similar digital displays and must instead use physical signs or tags. It also prohibits any food retail establishment from using "personalized algorithmic pricing," which is defined as pricing that changes based on an algorithm using consumer data that can vary between individuals or groups, and also prohibits the use of "surveillance pricing," which is customized pricing based on data collected through electronic monitoring of a consumer's behavior. The bill further restricts the collection and use of data from individuals under seventeen years old for targeted advertising or personalized algorithmic pricing and prohibits the use of "protected class data"—information about legally protected characteristics like race, age, or sex—in setting prices if it results in discrimination or different pricing for different groups. These provisions are intended to protect consumers from predatory pricing schemes, preserve jobs, and promote economic growth, and violations will be treated as unfair or deceptive practices under the Tennessee Consumer Protection Act, with potential civil penalties.

Business and Industry

https://wapp.capitol.tn.gov/apps/Billinfo/default.aspx?BillNumber=HB2052&ga=114