Bill > SB387

This bill, the Protection From Predatory Pricing Act, aims to prevent unfair pricing practices by food retailers and third-party food delivery service providers. It defines "dynamic pricing" as the discriminatory practice of setting a personalized price for a good or service based on a consumer's "personal data," which is any information that can be linked to an identified or identifiable consumer, excluding de-identified or publicly available information. The bill prohibits food retailers and delivery services from engaging in dynamic pricing to increase prices for specific consumers or using personal data to increase prices for individuals or groups. It also prevents them from using "protected class data" (information about a person's race, religion, gender, etc.) in a way that denies them accommodations or advantages offered to others. Importantly, the bill provides a 45-day period for alleged violators to correct any violations before enforcement actions can be taken, and it explicitly states that it does not create a private right of action for individuals to sue under this law. The bill also removes a provision that previously protected employees from changes to collective bargaining agreements by food retailers. This legislation will take effect on October 1, 2026.