Bill
Bill > S3287
NJ S3287
NJ S3287Requires Division of Travel and Tourism to establish marketing and advertising campaign to promote athletics; appropriates $250,000.
summary
Introduced
02/02/2026
02/02/2026
In Committee
02/02/2026
02/02/2026
Crossed Over
Passed
Dead
Introduced Session
2026-2027 Regular Session
Bill Summary
This bill requires the Division of Travel and Tourism in the Department of State to annually develop a marketing and advertising campaign, the purpose of which is to promote interscholastic and collegiate athletics in the State. In addition to other activities that the division may deem appropriate, the campaign is to: (1) encourage increased participation in interscholastic athletics; (2) emphasize the physical, mental, social, and educational benefits of participating in interscholastic athletics; (3) promote attendance at interscholastic and collegiate athletics games, tournaments, and other events; (4) highlight the competitive landscape of New Jersey interscholastic athletics; and (5) further New Jersey's prominence as a State that fosters the development of high-caliber collegiate and professional athletes. The bill appropriates $250,000 from the General Fund to the division to implement the bill's provisions.
AI Summary
This bill mandates that the Division of Travel and Tourism, a state agency responsible for promoting the state, create an annual marketing and advertising campaign specifically to boost interscholastic (high school) and collegiate (college) athletics within New Jersey. The campaign's goals include encouraging more students to participate in high school sports, highlighting the positive physical, mental, social, and educational impacts of sports participation, driving attendance to games and events, showcasing the competitive nature of New Jersey's high school sports scene, and reinforcing the state's reputation for developing talented athletes who go on to play at the college and professional levels. To fund these efforts, the bill appropriates $250,000 from the state's General Fund, which is the primary source of state revenue.
Committee Categories
Government Affairs
Sponsors (1)
Last Action
Introduced in the Senate, Referred to Senate State Government, Wagering, Tourism & Historic Preservation Committee (on 02/02/2026)
Official Document
bill text
bill summary
Loading...
bill summary
Loading...
bill summary
| Document Type | Source Location |
|---|---|
| State Bill Page | https://www.njleg.state.nj.us/bill-search/2026/S3287 |
| BillText | https://pub.njleg.gov/Bills/2026/S3500/3287_I1.HTM |
Loading...