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Bill > SR70


NJ SR70

NJ SR70
Urges NJ residents to continue to support "Small Business Saturday."


summary

Introduced
02/05/2026
In Committee
02/05/2026
Crossed Over
Passed
Dead

Introduced Session

2026-2027 Regular Session

Bill Summary

This Senate Resolution encourages the residents of New Jersey to continue to support and observe "Small Business Saturday," a day that is promoted by small businesses to encourage residents to purchase holiday gifts at smaller stores and businesses in their local communities. There are approximately 800,000 small businesses operating in New Jersey, which employ an estimated 1.7 million individuals in this State. These small businesses are the backbone of our State, providing services and employment to individuals throughout the State in such varied industries as finance, health care, the arts, real estate, manufacturing and retail, among many others. "Small Business Saturday" was initiated by the American Express Company in 2010. The program offers incentives to consumers through additional credit on their credit cards for purchases made on that Saturday in registered small businesses. Furthermore, small businesses benefit through subsidized advertising activity intended to promote shopping at local, small businesses.

AI Summary

This resolution, a Senate Resolution from New Jersey, urges residents to continue supporting "Small Business Saturday," a day initiated by American Express in 2010 to encourage shopping at local, smaller businesses, especially during the holiday season. It highlights that New Jersey has approximately 800,000 small businesses employing 1.7 million people, forming the backbone of the state's economy across various sectors. The resolution acknowledges that small businesses often lack the resources for extensive advertising compared to larger retailers promoting events like "Black Friday" and "Cyber Monday," and notes that "Small Business Saturday" offers incentives like credit card rewards for consumers and subsidized advertising for participating businesses to help them thrive.

Committee Categories

Business and Industry

Sponsors (1)

Last Action

Introduced in the Senate, Referred to Senate Commerce Committee (on 02/05/2026)

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