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Bill > A3974


NJ A3974

NJ A3974
Prohibits use of deceptive marketing practices by substance use disorder treatment providers.


summary

Introduced
02/27/2024
In Committee
03/17/2025
Crossed Over
03/24/2025
Passed
08/11/2025
Dead
Signed/Enacted/Adopted
08/11/2025

Introduced Session

2024-2025 Regular Session

Bill Summary

An Act concerning substance use treatment providers and supplementing Title 56 of the Revised Statutes.

AI Summary

This bill establishes new regulations for substance use disorder treatment providers and recovery residences to prevent deceptive marketing practices. The bill defines a "recovery residence" as a licensed boarding house providing sober living accommodations for individuals with substance use disorders, and a "treatment provider" as a licensed facility offering substance use disorder treatment services. The legislation requires that all marketing and advertising materials from these entities must be accurate, complete, and written in plain language, including specific details about services, location, and contact information. The bill prohibits several deceptive practices, such as making false statements about network status, service offerings, geographic location, or unauthorized affiliations. Violations can result in significant penalties, including civil fines up to $20,000 per violation. The Department of Health and the Department of Community Affairs are granted investigative and enforcement powers, with the ability to suspend or revoke licenses and impose monetary penalties. Additionally, individuals who suffer damages due to these deceptive practices can bring legal action and potentially receive treble damages and attorney's fees. The law aims to protect consumers seeking substance use disorder treatment by ensuring transparency and honesty in marketing materials.

Committee Categories

Budget and Finance, Government Affairs, Health and Social Services

Sponsors (22)

Last Action

Approved P.L.2025, c.122. (on 08/11/2025)

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