Bill > S3955

This bill establishes strict regulations against deceptive marketing practices for substance use disorder treatment providers and recovery residences in New Jersey. The legislation defines key terms like "treatment provider" (licensed substance use disorder treatment facilities) and "recovery residence" (licensed boarding houses providing sober living environments), and mandates that all marketing materials must provide accurate, complete information in plain language, including details about services, location, and contact information. The bill prohibits several specific deceptive practices, such as making false statements about network status, provider identity, website information, treatment services, or geographic location. Violations can result in significant penalties, including civil fines up to $20,000 per violation, potential license suspension or revocation, and the possibility of legal action by individuals who suffer damages. Both the Department of Health (for treatment providers) and the Department of Community Affairs (for recovery residences) are empowered to investigate and enforce these regulations, with the goal of protecting individuals seeking substance use disorder treatment from misleading or fraudulent marketing tactics. The act takes effect immediately upon passage.

Budget and Finance, Health and Social Services

https://www.njleg.state.nj.us/bill-search/2024/S3955