Bill > SB640

This bill requires corporations, organizations, and individuals engaged in commercial transactions to clearly and conspicuously disclose when they are using an artificial intelligence (AI) chatbot or technology that mimics human behavior during interactions with consumers. The bill defines a chatbot as a software application capable of maintaining conversations using natural language that simulates human communication. It establishes that failing to disclose the use of such technology is considered an unfair or deceptive act, and provides consumers with the right to sue for damages if they are misled. Specifically, injured parties can seek at least $1,000 or threefold damages, reasonable attorneys' fees, and potential injunctive relief. For class action lawsuits, the damages are capped at $10 million, and the bill allows the attorney general to file petitions for injunctive relief. The legislation is motivated by concerns that advanced chatbots can effectively mimic human interactions, potentially misleading consumers into believing they are communicating with a real person, which could lead to manipulation or unauthorized disclosure of personal information. The bill aims to increase transparency and protect consumers by ensuring they know when they are interacting with AI technology rather than a human.

Business and Industry

https://www.capitol.hawaii.gov/session/measure_indiv.aspx?billtype=SB&billnumber=640&year=2026