Bill > HB639

This bill requires corporations, organizations, and individuals engaged in commercial transactions to clearly and conspicuously notify consumers when they are interacting with an artificial intelligence (AI) chatbot that can mimic human behaviors. Specifically, the bill defines a chatbot as a software application designed to have conversations using generative AI in a manner that simulates human interaction. Developers of such chatbots must disclose that their technology uses AI and can potentially mislead users into thinking they are conversing with a real person. The bill provides consumers with a private right of action, allowing them to sue for damages of at least $1,000 or threefold the actual damages, whichever is greater, and to seek injunctive relief. For class action lawsuits, the damages are capped at $10 million, and violators can face civil penalties up to $5 million. Small businesses are given some leniency if they unknowingly use AI chatbots and are provided a reasonable opportunity to comply after being notified of the requirements. The legislation aims to increase transparency and protect consumers from potential manipulation or deception by AI technologies that can closely mimic human communication.

Business and Industry

https://www.capitol.hawaii.gov/session/measure_indiv.aspx?billtype=HB&billnumber=639&year=2026