Bill
Bill > A2911
summary
Introduced
01/13/2026
01/13/2026
In Committee
01/13/2026
01/13/2026
Crossed Over
Passed
Dead
Introduced Session
2026-2027 Regular Session
Bill Summary
This bill directs the New Jersey Economic Development Authority (authority), in conjunction with the Division of Travel and Tourism, to develop and implement a "Jersey Craft Beverage Retailer Promotion and Grant Program" (program) to encourage, advertise, and promote the craft alcohol beverages manufactured in the State and those New Jersey retailers who promote and sell New Jersey craft alcohol beverages in the State. To accomplish the goals of the program, the bill establishes a "Certified Jersey Craft Alcohol Beverage Retailer" signage program for eligible alcohol beverage license holders to promote certain products. The bill also creates an associated grant program to facilitate capital improvements or the purchase of goods and services. Grants are to be issued from the "New Jersey Certified Jersey Craft Alcohol Beverage Retailer Fund," established in the bill. The fund is to be credited with 50 percent of the receipts from the per gallon tax imposed on sales of beer, cider, mead, and liquors sold by holders a limited brewery license, restricted brewery license, farm brewery license, cidery and meadery license, or craft distillery license. The bill also requires the authority to establish guidelines for eligible license holders, application timelines, acceptable uses for grants, and associated reporting requirements.
AI Summary
This bill establishes the "Jersey Craft Beverage Retailer Promotion and Grant Program" to boost the visibility and sales of New Jersey-made craft alcoholic beverages and the retailers who sell them. The program, managed by the New Jersey Economic Development Authority (EDA) in partnership with the Division of Travel and Tourism, will create a "Certified Jersey Craft Alcohol Beverage Retailer" designation for eligible businesses, marked by special signage, that derive at least 10% of their revenue from selling these local craft products. To support these certified retailers, a grant program will be established, funded by 50% of the tax revenue collected on sales from various craft beverage licenses (including limited brewery, farm brewery, cidery, meadery, and craft distillery licenses). These grants, capped at $2,500 annually per recipient, can be used for capital improvements or to purchase goods and services that promote and sell New Jersey craft beverages, such as equipment or facility upgrades. The EDA will develop specific guidelines for eligibility, application processes, and how grant funds can be used.
Committee Categories
Government Affairs
Sponsors (7)
Clinton Calabrese (D)*,
Alex Sauickie (R)*,
Bill Spearman (D)*,
Al Barlas (R),
Robert Clifton (R),
Luanne Peterpaul (D),
Gerry Scharfenberger (R),
Last Action
Introduced, Referred to Assembly Oversight, Reform and Federal Relations Committee (on 01/13/2026)
Official Document
bill text
bill summary
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bill summary
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bill summary
| Document Type | Source Location |
|---|---|
| State Bill Page | https://www.njleg.state.nj.us/bill-search/2026/A2911 |
| BillText | https://pub.njleg.gov/Bills/2026/A3000/2911_I1.HTM |
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