Bill > HB1210

This bill, titled "Prohibit Surveillance Price & Wage Setting," aims to prevent businesses from using "surveillance data" – information gathered through observation, inference, or surveillance related to personal characteristics, online behaviors, or biometrics – to set individualized prices for consumers or wages for workers. It defines "individualized price setting" and "individualized wage setting" as using a "price or wage setting algorithm" (PWSA), which is technology that analyzes surveillance data to significantly influence prices or wages. The bill outlines specific exceptions, such as when differential pricing is justified by cost differences, supply and demand, publicly disclosed discounts for broad groups (like seniors or military), loyalty programs, or to resolve customer complaints or disputes. It also clarifies that this prohibition does not apply to credit decisions or actions related to creditworthiness by licensed financial institutions, nor does it apply to actions by insurers subject to existing regulations. For individualized wage setting, exceptions exist if wages are based solely on worker seniority or the specific tasks they were hired for, provided the employer clearly discloses what data is used and how the wage-setting algorithm considers it. The bill also requires businesses using such algorithms to publish procedures for ensuring data accuracy, allowing workers to request and receive information about how their wages are set, and enabling workers to correct or challenge the data used. The Attorney General is empowered to create rules to enforce these provisions.