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Bill > HB1210


CO HB1210

CO HB1210
Prohibit Surveillance Price & Wage Setting


summary

Introduced
02/13/2026
In Committee
02/13/2026
Crossed Over
Passed
Dead

Introduced Session

2026 Regular Session

Bill Summary

Surveillance data is defined in the bill as data that is obtained through observation, inference, or surveillance of consumers or workers and that is related to personal characteristics, behaviors, or biometrics of an individual or group. The bill prohibits discrimination against a consumer or worker through the use of automated decision systems used to engage in: ! Individualized price setting based on surveillance data regarding a consumer; or ! Individualized wage setting based on surveillance data regarding a worker. An automated decision system is defined in the bill and includes, in part, information derived from any technology, software, program, machine-based system, or computational process that uses artificial intelligence or other data processing techniques to assist, inform, or replace human decision-making. The bill also specifies activities that are not prohibited as individualized price or wage setting based on surveillance data regarding a consumer or worker. The attorney general or a district attorney may bring a civil action on behalf of the state against a person that violates the prohibition against individualized price or wage setting based on surveillance data to seek the imposition of civil penalties. In addition, a person aggrieved by a violation of the prohibition specified in the bill may bring a civil action on behalf of themself or a group of similarly situated persons to restrain further violations and to recover damages, costs, and reasonable attorney fees. A violation of the prohibition against individualized price setting or individualized wage setting is a deceptive trade practice under the "Colorado Consumer Protection Act".

AI Summary

This bill, titled "Prohibit Surveillance Price & Wage Setting," aims to prevent businesses from using "surveillance data"—information gathered through observation, inference, or surveillance about a person's characteristics, behaviors, or biometrics—to set individualized prices for consumers or individualized wages for workers through automated decision systems. An "automated decision system" is defined broadly as any technology or process that uses artificial intelligence or other data processing techniques to assist, inform, or replace human decision-making. The bill clarifies certain activities that are not prohibited, such as price differences based on cost, supply and demand, publicly disclosed eligibility criteria, common social groupings, or loyalty programs, and wage differences based on individual worker performance or cost of living variations, provided certain disclosure requirements are met. Violations are considered deceptive trade practices under the Colorado Consumer Protection Act, and the Attorney General or a district attorney can bring civil actions seeking penalties of up to $10,000 per violation, while individuals harmed by a violation can also sue for damages, costs, and attorney fees.

Committee Categories

Business and Industry

Sponsors (25)

Last Action

House Business Affairs & Labor Hearing (13:30:00 3/12/2026 Room 0112) (on 03/12/2026)

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