Bill > HB1031

This bill prohibits anyone from falsely identifying an agricultural product, defined as a raw or unprocessed plant, fruit, vegetable, or fungus intended for human consumption and grown using farming or horticulture, as being grown in Colorado when selling, marketing, advertising, or distributing it within the state, unless it is actually grown there. It also prevents the unauthorized use of the "Colorado proud" designation or logo, which is established by the Department of Agriculture. Violating these provisions is considered a deceptive trade practice, meaning it's an unfair or misleading business action, and while this bill adds these violations to the list of deceptive trade practices, it specifically states that individuals cannot sue directly for violations of this particular section, with enforcement likely handled by the state. The bill aims to protect consumers from being misled and to ensure fairness for Colorado farmers who grow their produce locally, acknowledging the premium consumers are often willing to pay for high-quality Colorado-grown products.

Agriculture and Natural Resources

https://leg.colorado.gov/bills/HB26-1031